Companies and training organizations face a major challenge today: the need to transform their offerings in order to adapt their operating methods and their professions to the digital world.
These changes have indeed become necessary since the gradual entry of digital natives into the labor market. These young adults, who have been educated in an exclusively digital world (the Internet, social networks, new technologies, etc.), act differently from previous generations.
We thus observe at least four behaviors specific to this generation:
- The practice of "multitasking": Young adults belonging to this generation realize, for most of them, several activities simultaneously. It is not unusual to see them respond to SMS while writing emails or working on PowerPoint presentations.
- A modified time relationship: New technologies and consumption on demand have accustomed this generation to obtain instantaneously any kind of information.
- Different reading: Digital natives prefer access to data on screens rather than written media. These surfers surf from page to page to get information rather than read articles in their entirety.
- A new relationship to technologies: This generation is very comfortable in the use of web platforms, which is not always true of previous generations.
These behaviors are not neutral. They have a considerable impact on the way this generation approaches professional life and training.
Digital trainings are accessible on demand at any time and from any device connected to the WEB. As a result, "digital natives" will prefer these courses to face-to-face practices.
A learning revolution is beginning to emerge. These include Massive Open Online Courses (MOOC) and SPOC (Small Private Online Courses). These courses are unique in the sense that they allow a different relationship between the teacher and the learner. While most e-learning courses offer a strictly vertical relationship, the MOOC / SPOC presents itself as a social learning network. This type of training allows exchanges between peers and with the teaching staff. This is much more effective for training.
Nevertheless, attention should be paid to the fact that there is still a great deal of MOOC from a traditional "top down" angle where they should be positioned "bottom up".
The SPOC, unlike the MOOC, is accessible to a smaller population. It is, for example, a MOOC for the training of employees of a company, or a typical population. In this case, the group of learners is very homogeneous and the training becomes more efficient.
ARNAUD GIRARD Published on July 26, 2017